Research

Research & insights

Evidence-based research and practical thinking on psychological safety, honest feedback, and the psychology of asking questions well.

Articles

Research

Why people tell machines the truth

It sounds backwards. But on the most sensitive subjects, people are often more honest with an AI than with another person.

Conversational insight

What a conversation knows that a form never will

A survey can tell you that sixty-eight per cent are against. Only a conversation can tell you why, and the why is usually a different decision.

Psychological safety

The best teams admit more mistakes

The research that began with a result nobody expected, and what it means for the moment just before a hard decision

Research

Why surveys quietly lie to you

Your engagement score is not exactly a lie. It is a performance, and the form is what asks for it.

Research

Why asking first changes how people take a no

People will accept a decision they dislike, if they were genuinely asked first. This is the research that turns ask before you decide from a nice idea into a finding.

Psychological safety

Exit, voice, and the cost of staying quiet

A fifty-year-old idea explains the quiet-quitting problem better than most things written this year.

Resources

Practical guides for leaders, HR teams, and anyone preparing to ask a hard question well.

Sample report

See what a finished campaign report looks like: themes, sentiment, and paraphrased insight from real conversations.

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How it works

A walkthrough of the buyer journey, from setting your questions to reading honest, anonymous themes.

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Research and practical thinking on psychological safety, honest feedback, and conversational insight for organisations. We write when we have something worth saying.

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