Campaign types

One conversation app. Three ways to run it.

Each type changes the consent, what is stored, and what the organisation is allowed to see. Anonymous is the flagship and ships first.

FlagshipShips first

Anonymous

For sensitive, high-stakes honesty. Trust in leadership, culture, how a change actually landed, anything where the fear of being identified would otherwise flatten the answer.

The flow

The respondent follows a link, consents, talks, and leaves. No account, no download.

What the org sees

Paraphrased themes in aggregate only, and never who said what. No identity touches a response row, ever.

The guardrails

Paraphrase only, a minimum group size of five on any slice, and abuse controls on the open links.

Follows anonymous

Named private

For a closed group of lower sensitivity, where the organisation needs to know who completed the conversation but does not need attributed quotes.

The flow

The respondent follows a personal link. The report is the same aggregate as anonymous mode.

The difference

An invite layer that can show invited, started, and completed counts, so you can chase completion.

The boundary

That completion reference is never joined to the answer text. The words stay unattributed in the report.

The secondary motion

Rehearsal and release

For low-risk ideation. Pivot ideas, strategy input, pre-vetting before an offsite. For the people who would stay silent in an open forum, but may well want credit once they have seen what would be shared.

1

The person has a private conversation, just them and Allie.

2

They see a summary of what could be shared, and edit it freely.

3

Only then do they choose: release with my name, release without my name, or do not release. Nothing reaches the organisation until they approve it.

!This mode is deliberately not offered for grievances, trust in leadership, redundancy, or anything sensitive. Those belong in anonymous mode.

Side by side

Anonymous
Named private
Rehearsal
Who completed is visible
Answers tied to identity
If released
Respondent approves before sharing
Minimum group size of five
n/a
Best for
Sensitive honesty
Closed groups
Ideation
One credit, one conversation

Every mode uses the same session model.

A campaign carries up to three related questions in a single conversation. The agent weaves them naturally, not as a survey list. Whether you ask one question or three, each finished conversation costs one credit.

Not sure which mode fits?

Start with anonymous for anything sensitive. Talk to us if you want a second opinion.