Pricing

Transparent pricing, nothing hidden because we believe honesty is important.

You pay per response, with no setup fees and no retainer. Buy a credit pack, ask a question or a few related ones, and run it.

Self-serve

Ideal for a small team

£4/ conversation
Credit packs from 25
  • Anonymous mode
  • Full report and export
  • Run it yourself in minutes
Start a campaign
Popular
Growth

More campaigns, every mode.

£3/ conversation
Credit packs from 250
  • Everything in self-serve
  • Named private mode
  • Rehearsal and release mode
Start a campaign
Enterprise

For scale and a branded portal.

Custom
Volume pre-buy
  • Everything in growth
  • Branded portal and SSO
  • Priority support
Talk to us

* Every new company gets 20 free credits once you have finished your profile, enough to run a proper pilot.

Up to three related questions. Still one credit.

A campaign is a single conversation that can cover up to three linked questions. Allie holds them together as one brief and moves between the angles naturally, so you are not sending three separate links and you are not paying by the question.

The part no one else does

You pay for responses, not questions.

Send your campaign to 100 people and 30 take part. You pay for those 30 conversations, and that is it. Nothing for the 70 who stayed quiet, and nothing just for asking.

100invited
30took part
30you pay for

A real campaign, costed end to end

Say you asked 80 people about an office move on the Growth plan. 54 of them had a conversation. Here is the whole bill, nothing hidden.

54 conversations × £3.00£162
Setup fee£0
Retainer£0
Total£162

How we compare.

We don't compete with the AI research crowd on panel size. We compete on price, honesty, and what you actually pay for.

candid response
AI research platforms
Survey tools
Public, transparent pricing
Contact sales
Hidden costs
Pay per response, not per seat or send
Per seat license
Per seat license
No setup fees
-
Varies
No annual retainer
-
Sometimes
Anonymous by architecture
-
-
A real conversation, not a form
For panels
-

Questions about the bill.

What counts as one conversation?

One session from start to finish. There is a fair-use cap of around ten minutes, after which Allie wraps things up gently. Pulling out the themes and building the report are both included.

Can I ask more than one question?

Yes. A session can carry up to three related questions, and Allie weaves them in naturally rather than reading out a list. One question or three, it is still one credit.

Do I pay for people who do not respond?

No. You only pay for conversations that actually happen, never for people you invite. Any credits you do not use just stay in your account.

Is there a contract or minimum?

No retainer, no monthly fee. Every new company gets 20 free credits once you have finished your profile, which is enough to run a proper pilot. After that, just buy the smallest pack if you want more.

When does the report unlock?

Once at least five people have taken part, so nobody can be picked out from a thin slice. Below five, we show nothing.

Does comparing cohorts cost more?

No. A linked study is still one credit per finished conversation, however many groups you compare. You name the cohorts and send each group its own link, and the price is exactly the same as a single audience.

Ask what you need to know.